You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Robert G. Wyckham.
ANA has found 2 results for you, in 158 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Learning brands

Children, as children ,are significant spenders and consumers ; as prospective adults, they are the market of the future. As young consumers they are also students of the market, learning to recognize brands and associate them with products and...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Robert G. Wyckham, Colleen Collins Dodd
August 1, 2000
×

Citation

Wyckham and Dodd (2000a, August 01). Learning brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-brands-


Research papers

Learning brands

The process of brand learning begins when children are very young. Brand recognition is the first step in a hierarchy that may lead ultimately to purchase. What children are exposed to in the marketplace as they grow and learn may play an important...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Robert G. Wyckham, Colleen Collins-Dodd
October 22, 1997
×

Citation

Wyckham and Collins-Dodd (1997a, October 22). Learning brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-brands